Digital Communication Strategies and Transmedia Branding

José Bladimir Guarnizo Delgado is a professor and researcher at the State University of Bolívar, UEB, in Guaranda, Ecuador. He holds a Bachelor’s degree in Social Communication with a specialization in Television, a Master’s in Corporate Communication, a specialization in Corporate Image, and multiple postgraduate diplomas in Educational Management, Institutional Quality Evaluation, Project Management, and Neurolinguistic Programming. His publications include “Communications and Multiliteracies as Digital Meanings” (2022), “Transformation of Journalism towards Digital Platforms” (2022), and “Evaluative and Formative Impact on Incoming University Students” (2018), covering topics such as digital literacy, journalism, and pedagogical strategies in higher education.

Hernán Arturo Rojas Sánchez, PhD, serves as Rector and professor at the State University of Bolívar, UEB in Guaranda, Ecuador. He earned his Doctorate in Economic Sciences, holds a Master’s in Educational Management, and is a Commercial Engineer with a degree in Accounting and Auditing. He teaches a wide range of subjects including Human Resource Management, Scientific Research, Corporate Finance, and Educational Technology. He also leads community outreach and linkage projects and has authored several studies, notably “Linkage Projects and Their Significance in Ecuadorian Higher Education” (2024). His research focuses on local development, educational policies, and institutional sustainability.

Pilar Janeth Chávez Chacán holds a Bachelor’s degree in Social Communication, a Master’s degree in Corporate Communication, and a Corporate Image Specialist degree from the State University of Bolívar, Ecuador. She works as a university professor and researcher (REGINV. 25-08911) on topics related to communication, gender, equity, and rights. She has published works such as: “Domestic Violence in Bolívar Province, Ecuador: Causes and Effects.” “Domestic Violence and Its Impact on Minors. Bolívar Province, Ecuador.”

Gabriela Velásquez Yánez is a graphic designer, communicator, and digital strategist with graduate-level training in Organizational Communication and Digital Marketing. She has worked as a communication consultant for international organizations and as a university lecturer in Ecuador. Her work stands out for combining creativity, visual storytelling, and digital strategies.

Sandra Betzabeth Maldonado López holds a Master’s in Digital Audiovisual Postproduction and a Bachelor’s in Audiovisual Design and Production. With over seven years of experience in university teaching and audiovisual production, she excels in communication, graphic design, and social media management. She is currently working on a theoretical-methodological model of strategic communication for tourism SMEs in Santa Elena canton at UPSE.

Andrés Sebastián Ibarra González is a lawyer, Master in Constitutional Law, and university professor at Universidad Estatal de Bolívar. He has over nine years of experience in private legal practice and served as a legal assistant at the National Transit Agency. He has received training in virtual environments, artificial intelligence in teaching, and criminal, labor, and constitutional law. He currently teaches courses related to commercial, corporate, tax, and labor law.

Jorge Renato Cabezas Ramos is a graphic designer and holds a Master’s in Educational Informatics. He has a solid background as a university professor and specialist in advertising, 2D and 3D animation, photography, and multimedia development. He has worked in media, graphic companies, and universities such as ESPOCH, UNACH, and UEB. He has also led research projects, community outreach initiatives, and brand identity consulting. Currently pursuing a doctorate in Education, he brings over 20 years of professional experience.

Washington Oswaldo Dután is a professor and researcher at Universidad Estatal Península de Santa Elena, UPSE. He holds a degree in Social Communication and a Master’s in Digital Journalism and Multimedia Project Management. He has trained professionals in media accountability, CPCCS, and frequency competitions, ARCOTEL. He has served as Executive Secretary of ACTVE since 2015 and was National Secretary of AER, 2010–2015. He was also Administrative Director of RTU in Guayaquil. Since 2022, he has been a professor in the Communication and Digital Audiences program at UPSE. His publications focus on critical thinking, educational quality, and media credibility.

Jhoselyn Deyalit Guarnizo Ordóñez is a researcher affiliated with Universidad Estatal de Bolívar, actively engaged in scientific research and academic outreach. She has coauthored scholarly articles published in journals such as Bionatura, contributing to discussions on contemporary issues. Through the university’s Vice-Rectorate for Research and Outreach, she has participated in knowledge production and academic collaboration. Her postgraduate work reflects a strong commitment to critical analysis and regional development. Her academic profile highlights her potential as a researcher dedicated to advancing scientific knowledge with a local and interdisciplinary perspective.

Danilo Eduardo Villarroel Silva holds a Master’s in Corporate Communication, a specialization in Corporate Image, and a degree in Social Communication Sciences. He has completed diplomas in radio, television, and political marketing. Former president of FENAPE, he has received three national Eugenio Espejo journalism awards. He currently serves on the editorial board of Enfoques de la Comunicación and directs the television lab at UEB. He has reported from 14 countries. His academic and professional focus includes institutional communication, digital discourse, ethics, and scientific research, reflecting his strong commitment to advancing communication studies and media development.

Silvana Nataly Haro Acosta is a Social Communicator, Master in Investigative Journalism (UNIR), Digital Media Specialist (FATLA), and Industrial Engineer with postgraduate studies in Productive Management (ESPOCH) and Educational Innovation (IEXE). She has served as Communication Director in public and academic institutions, research professor, and Coordinator of the Communication Program at UEA. She has led projects such as EDUvsCOVID19 and WhatsAppEDU and currently mentors at the WARMI2WARMI Foundation.

María José Haro Acosta is a social communicator with specialized training in Transmedia Communication and Digital Journalism. She has worked as a 360° communication strategist and creative content producer, excelling in audiovisual storytelling, design, and digital marketing with a focus on storytelling and transmedia. Her work is characterized by connecting audiences across multiple platforms within the current digital environment. She is currently a lecturer in the Audiovisual Production program at the Instituto Superior República de Alemania.

Marcelo Gustavo Barriga Tamay holds a Bachelor’s degree in Social Communication, a Master’s in Corporate Communication, and a specialization in Corporate Image, awarded by the Universidad Estatal de Bolívar, Ecuador. He serves as a university professor and researcher focusing on digital communication, transmedia design, and the digital divide, examining their impact on audiences and educational processes. His publications include “Digital Divide and New Communication Technologies” and “The Construction of Discourses in Digital Media and its Influence on the Reader”. He also contributes as an editorial board member for academic journals in the communication field.