Brand management – digital branding

Gabriela Velásquez Yánez is a graphic designer, communicator, and digital strategist with graduate-level training in Organizational Communication and Digital Marketing. She has worked as a communication consultant for international organizations and as a university lecturer in Ecuador. Her work stands out for combining creativity, visual storytelling, and digital strategies.

Sandra Betzabeth Maldonado López holds a Master’s in Digital Audiovisual Postproduction and a Bachelor’s in Audiovisual Design and Production. With over seven years of experience in university teaching and audiovisual production, she excels in communication, graphic design, and social media management. She is currently working on a theoretical-methodological model of strategic communication for tourism SMEs in Santa Elena canton at UPSE.

Andrés Sebastián Ibarra González is a lawyer, Master in Constitutional Law, and university professor at Universidad Estatal de Bolívar. He has over nine years of experience in private legal practice and served as a legal assistant at the National Transit Agency. He has received training in virtual environments, artificial intelligence in teaching, and criminal, labor, and constitutional law. He currently teaches courses related to commercial, corporate, tax, and labor law.