Digital business communication: Innovation, ethics, and strategies for building brands and transmedia narratives

José Bladimir Guarnizo Delgado is a professor and researcher at the State University of Bolívar, UEB, in Guaranda, Ecuador. He holds a Bachelor’s degree in Social Communication with a specialization in Television, a Master’s in Corporate Communication, a specialization in Corporate Image, and multiple postgraduate diplomas in Educational Management, Institutional Quality Evaluation, Project Management, and Neurolinguistic Programming. His publications include “Communications and Multiliteracies as Digital Meanings” (2022), “Transformation of Journalism towards Digital Platforms” (2022), and “Evaluative and Formative Impact on Incoming University Students” (2018), covering topics such as digital literacy, journalism, and pedagogical strategies in higher education.

Hernán Arturo Rojas Sánchez, PhD, serves as Rector and professor at the State University of Bolívar, UEB in Guaranda, Ecuador. He earned his Doctorate in Economic Sciences, holds a Master’s in Educational Management, and is a Commercial Engineer with a degree in Accounting and Auditing. He teaches a wide range of subjects including Human Resource Management, Scientific Research, Corporate Finance, and Educational Technology. He also leads community outreach and linkage projects and has authored several studies, notably “Linkage Projects and Their Significance in Ecuadorian Higher Education” (2024). His research focuses on local development, educational policies, and institutional sustainability.

Pilar Janeth Chávez Chacán holds a Bachelor’s degree in Social Communication, a Master’s degree in Corporate Communication, and a Corporate Image Specialist degree from the State University of Bolívar, Ecuador. She works as a university professor and researcher (REGINV. 25-08911) on topics related to communication, gender, equity, and rights. She has published works such as: “Domestic Violence in Bolívar Province, Ecuador: Causes and Effects.” “Domestic Violence and Its Impact on Minors. Bolívar Province, Ecuador.”