Digital marketing with AI

Wagner Enrique Ortega Arcos, a professor and researcher at the Technical University of Ambato, Ecuador, holds a Bachelor's degree in Social Communication, a Master's degree in Corporate Communication, and a specialization in Corporate Image. He is the author of 7 scientific articles published in academic journals and has presented at national and international conferences. A communicator with 27 years of professional experience, he has also served as a professor at the State University of Bolívar, taught master's modules at the Peninsula University of Santa Elena and the State University of Bolívar, and was the President of the College of Journalists of Tungurahua and the National Federation of Journalists of Ecuador.

Wagner Omar Ortega Roldán is a fifth-semester Communication student at Universidad Técnica Particular de Loja. He holds a Bachelor's degree in Accounting and Auditing from Universidad Técnica de Ambato (2025). His interdisciplinary background supports his contributions in critical analysis, academic writing, and effective communication. He has a C1-level proficiency in English according to the British standard. Known for his responsibility, professional ethics, and research commitment, he is a valuable contributor to editorial and academic projects.