Corporate finance and product innovation in competitive markets
Keywords:
product life cycle, product development, corporate finance, financial forecasting, decision-makingSynopsis
Corporate finance and product innovation in competitive markets offers a systemic and integrated perspective on modern business management, transcending traditional departmental silos to demonstrate how financial rigor and commercial agility coexist and reinforce one another. The book is structured around three distinct pillars that guide the reader from economic fundamentals to the organization’s strategic outlook. First, corporate finance is introduced as the common language of business success; here, investment and financing decisions are analyzed, along with the use of technical tools such as capital budgeting to maximize the firm’s value. Second, it addresses strategic product management, linking budgetary resources to the creation of comprehensive value propositions that encompass goods, services, and memorable experiences aimed at building customer loyalty. Finally, financial forecasting is examined as a bridge to the future; here, the analysis focuses on quantitative and qualitative methods that reduce uncertainty and equip managers with the ability to respond proactively to the volatility of the global environment. By combining academic rigor with a practical approach enriched by the calculation of financial ratios to assess financial health, this book serves as a guide for professionals, researchers, and students seeking to optimize the profitability, sustainability, and competitive positioning of their organizations in today’s market.
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May 22, 2026
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Copyright (c) 2026 Verónica Tatiana García García , Paola Estefanía Albán Trujillo, Darwin Vladimir Rivera Piñaloza (Autor/a)
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978-9907-9552-0-0
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Corporate finance and product innovation in competitive markets. (2026). Editorial Unión Científica. https://doi.org/10.63804/libroseuc.4
