Digital business communication: Innovation, ethics, and strategies for building brands and transmedia narratives. In: Digital Communication Strategies and Transmedia Branding [Internet]. Editorial Unión Científica; 2025 [cited 2025 Oct. 15]. p. 21. (Market, Technology, and Citizenship; vol. V1(1). Available from: https://libros.editorialunioncientifica.com/index.php/EUC/catalog/book/7/chapter/15