Digital business communication: Innovation, ethics, and strategies for building brands and transmedia narratives. In: Digital Communication Strategies and Transmedia Branding. Market, Technology, and Citizenship[s.l.] : Editorial Unión Científica,2025. v. V1(1)p. 21. DOI: 10.63804/mtc.1.1.1. Disponível em: https://libros.editorialunioncientifica.com/index.php/EUC/catalog/book/7/chapter/15. Acesso em: 15 oct. 2025.