Analysis of the impact of transmedia design on the engagement of digital audiences. In: Digital Communication Strategies and Transmedia Branding [Internet]. Editorial Unión Científica; 2025 [cited 2025 Oct. 15]. p. 19. (Market, Technology, and Citizenship; vol. V1(1). Available from: https://libros.editorialunioncientifica.com/index.php/EUC/catalog/book/7/chapter/19