AI applications in neuromarketing and consumer behavior. In: AI in academia and business. Market, Technology, and Citizenship[s.l.] : Editorial Unión Científica,2026. v. V2i2. DOI: 10.63804/mtc.v2i2.e4. Disponível em: https://libros.editorialunioncientifica.com/index.php/EUC/catalog/book/14/chapter/72. Acesso em: 30 apr. 2026.